Carry on 

Since the days of August Thyssen and Alfred Krupp, steel has been part of the Ruhr region and will continue to determine the heartbeat of the region and the people who are deeply rooted in this region. We have always been doers and workers. That’s why the august & alfred collection is manufactured by employees who used to work in the steel mill and who now work in the Inclusion Workshops of thyssenkrupp Steel after having experienced personal turning points in their lives. Responsibility, courage and confidence have always forged a strong bond between people in the Ruhr region. Let’s carry on together. 

Preserve traditions 

We were born in a melting pot of different cultures where different values exist side by side. We are strong, straightforward and honest. But above all, we are committed to helping each other. When we are going through tough times, we leave none in the lurch.

In the Ruhr region, taking on social responsibility is never a question of decency, but always a matter of the heart. Already 150 years ago, August Thyssen and Alfred Krupp built coal miners’ dwellings that are still home to us today. We preserve their tradition: stand up for each other and stick together – also in the future. As a company. As a brand. As people. Beyond the boundaries of our core business and the Ruhr region.

Hand down knowledge 

When we work the sky over the Ruhr region is set ablaze with colors. Under the experienced eye of our blast furnace operators - some of them already in the fourth generation - sparks fly on the melting platform during the tapping process of the molten iron. Like their fathers before them, they hand down their knowledge to the next generation. We pass on proven knowledge and combine it with new.

We always wear our protective clothes – the silver coat – to make sure that we work safely. And once it is discarded, we pass them on to our fashion partner, Grubenhelden, and to you. There is a unique piece of steel history in every piece of august & alfred. A favorite piece of clothing from the blast furnace for your wardrobe.

Think ahead 

Just as new things are created from steel, which can be recycled over and over again, we are constantly reinventing ourselves. From the pit to the catwalk. From the Ruhr region to the world. Thinking ahead, changing instead of stagnating – this is us. This is august & alfred. In the workshop, when driving on the highway. We want to look beyond our horizon, discover new opportunities, break new ground. Here and everywhere.

Fashion start-up meets company legend. Opposites attract and are a perfect match. Steel company thyssenkrupp Steel and the fashion label Grubenhelden are collaborating to create a joint collection of unique steel clothes and accessories: august & alfred.

Make the difference 

For and with the people in the region – this is the entrepreneurial credo of thyssenkrupp Steel. The company wants to participate in the solution of social challenges, help shape them and take on responsibility as part of society.

We help wherever we can. thyssenkrupp Steel engages in big and small education, innovation and social initiatives at its production sites. A share of the proceeds from the sale of the august & alfred proceeds is therefore donated to charitable projects.

Share the passion 

august & alfred is the clear commitment to our industrial heritage and pays homage to the people living and working in the Ruhr region. It is a tip of the hat to the people who call this region home. Across generations. We are all steel city kids. Often also grandchildren of miners. When we make plans together, we are on the same wavelength.

august & alfred is Mogli & Marina. Wolle & Werner. And many other steelworkers & miners, who show an attitude with their passion for their work and pass it on to others. Our products impart a piece of this passion to everyone.